Customer Development Manager - Group Customer Marketing

Who We Are

At Suntory PepsiCo, we are committed to creating a diverse, equitable, and inclusive workplace for all employees. We strive to provide equal opportunities for employment, development, and advancement regardless of race, color, religion, gender, gender identity or expression, sexual orientation and age. We are continuously working to cultivate an environment that is free from discrimination, harassment, and bias, and we welcome all individuals to apply for roles at Suntory PepsiCo.

About your role

To support overall KPI of Modern Trade & On-Premise channel; to Develop & Deliver Brands objectives per Channel/Customer (including volume, revenue, profitability etc.) via Brand ITM activities, customer JBPs, insight-based categories development/customer development activities.

What You'll do

1. Development & Deliver Brands objectives per Channel/Customer

• Develop category/brand strategy & objectives per sub channels/customers
• Lead Customer Marketing team for category/brand guidelines in terms of visibility, brand engagement/communication, pricing, key focus etc. per sub-channel/formats based on insights of channel and shoppers and ensure this was well executed
• Lead Customer Marketing team to do New Launch and build New Launch per sub-channel with KPI, tracking and action plans accordingly
• Maximize Digital Marketing
• Lead Customer Marketing for Brand ITM deployment per sub-channel/per customers with effective costing
• Plan, Monitor & control effectively Budget: A&M Push, POSM production, TOT etc.
• Call on all customer wiring assignments as planned and as per customer wiring matrix to build good relationships with customers and to get insights from customers
• Lead for internal policy/process changes to improve Speed to Market

2. Channel/Customers JBP

• Lead Customer Marketing & joint work with Marketing & CD for Insight-based Joint business planning activities per top customers
• Set clear objectives & plan for JBP per brands/category with top customers of Away From Home & Modern Trade as aligned in ITM
• Responsible for customized big events of top customers (in JBP) fitting with channel insight/customer strategy, shopper insight & brand strategies
• Support for Top-to-Top engagement with top customers & WCCE JBP with top customers

3. Channel/shopper insight-based Category management & development

• Lead team for Forecasting in monthly, rolling 3 months yearly MT, AFH including new sku's lead team to Category development per sub channel, formats: Pack/mix/Pricing & Revenue management and portfolio initiatives
• Delivering CAT man with customers: assortment, opportunities to max portfolio, display, pricing, revenue management, pack mix
• Category growth driver and Category Development
• Co-working with SPVB regional/ Sector team to build team capability, to leverage best practices and/or to win regional/global customers and implement Global agreements if any

4. Identify & Win New Business: Identify and evaluate new business opportunities (new launch/portfolio/ideas/MEM innovations) & lead for execution and or maximize blue force resources; lead for POSM innovation
5. Others

1. • Managing and enhancing capability of Customer Marketing
   • Lead problem solving and address team issue as per assignment of line managers
   • Comply with SPVB standard, strategy & policy & customers commitment

What You need to be successful 

1. Strong knowledge of MT & On-Premise channel and Customer strategy & channel Operation understanding,
2. Shopper Understanding per Sub Channel; Insight activator; Digital marketing understanding,
3. Category Management & Development including Revenue management
4. Capability in analysis channel/ brand/ price/ pack trends in MT/ OP channel vs total industry.
5. Strong communication/ interpersonal/ leadership skills to be able to communicate effectively with Senior Level Management of SPVB and Customers
6. Strategic thinking, strong analytical, problem-solving skills
7. Fluent in English & Computer skills (MS Office)