Channel Development Manager - Traditional Trade

Who We Are

At Suntory PepsiCo VietNam Beverage, we are committed to creating a diverse, equitable, and inclusive workplace for all employees. We strive to provide equal opportunities for employment, development, and advancement regardless of race, color, religion, gender, gender identity or expression, sexual orientation and age. We are continuously working to cultivate an environment that is free from discrimination, harassment, and bias, and we welcome all individuals to apply for roles at Suntory PepsiCo.

About your role

- Owner MWB plans and customers plans to deliver TT channel growth for total LRB and CAT brands: Permanent visibility – Perfect stores, Customer Club, Wholesale, Win in Rural, Customer event, festival….

- Owner 6Ps TT channel strategic planning based on shopper/customer insights

- Execute & track/monitor all these channel activities plan

- Ensure AOP achievement by identifying the GAP & proposing the action plan

What You'll Do

- Generate channel/ customer/shopper insights in TT channel

- Work with Sales/ MKT/ CAT to build a winning TT channel strategy house based on customer & shopper insights to drive channel growth

- Build EBD (effective brand distribution) in TT channel by location

- Work with MKT to build brand matrix by sub channel - POP by customer based on Shopper’s P2P and retailer/customer insights.

- Build rural assortment based on CAT strategy, TT channel strategy and company strategy

- Build full year superior in-store/ out store visibility plan by sub-channel & lead execution & evaluation the effectiveness of investment

- Work with CAT team to build monthly channel activities traffic calendar

- Lead MWB implementation/execution and review/evaluate the effectiveness of our in-store plan Permanent visibility – Perfect stores, Customer Club, Wholesale, Win in Rural, festival …)

- Effectively communicate all plans (MWBs…) to field sales down to DCR levels & have monthly/weekly tracking the performance progress & keep all relevant functions updated

Work with procurement to drive productivity and ensure all visibility will be installed OTIF.

- Work with Sales team to get feedbacks on plan and insights of market/ customers

- Other ad-hoc customer plan to support for business

- Develop and coach direct reports

What You need to be successful

- At least 05 years of work experience in Sales/ Marketing/ Trade Marketing, FMCG preferred

- Trade Marketing knowledge and understanding of retailer/shopper behavior/insights

- Analysis skill. Able to translate from data into insights

- Good communication, influencing.

- Leadership, proactive and result-oriented

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.