Category Development and Operations Director

Job Summary

- Build strategies and winning plans that deliver LRB/ Category growth based on consumer, shopper and customer requirements
- Execute & track/monitor all category/sub-category activity plan
- Ensure AOP achievement by identifying the GAP &  proposing the action plan

Job Responsibilities

1. Category development & Operation for all channel (TT, MT, AFH)
- Develop strategies and winning plans that deliver LRB/ Category/sub Category growth based on consumer, shopper and customer insights
- Lead execution (implementation/tracking/monitoring /evaluation/payment) all ITM calendar/ monthly trade activities across NW to maximize the awareness & productivity of Suntory PepsiCo’s brands at POPs 
- Ensure AOP achievement by identifying the GAP &  proposing the action plan to win competitor & maximize volume achievement. 
- Develop local activities to address/ capture all customize local insights to help local sale team in achieving local objectives.
- Build Categories platform/guideline base on the Retailer/ Shopper/ consumer insight for sub-Channel & have playbook to determine the success of each Brand & category at each channel.
- Organize & lead execution of Sale & Trade event in Nationwide for New products launching; DCR conference, Customer conference… to deliver key project objectives & understanding thoroughly communication by enhancing Sale team spirit & customer support.
- Scope: all channels (TT, MT, AFH)

2. Leading Category operations for for all channel (TT, MT, AFH)
- Lead Category operations team to deliver effective execution of category program NW as planned.
- Monitor and update the progress of the channel activities with the senior management in sales department for timely corrective actions.
- Develop and coach direct reports
- Other tasks assigned by VP Comex
Develop Customer event: 
- Work with MT, AFH (international, local) account to develop specific programs & execute Customer event & activation
- Cooperate with Channel team to built JBP, T2T

3. Develop Go to Market model for New products for all sub-channel include Ecom
- Deep understanding Category & Shopper, Consumer insight to develop GTM model for new products
- Coordinate with RGM to propose pack price strategy (PPA) for each region 
Identify & Win New Business
• Identify and evaluate current category performance & develop new business opportunities and to improve current performance.

Your Team

Skills and Experience

- University graduation in economics or relevant disciplines

- At least 05 years of work experience in Sales/ Marketing/ Trade Marketing, FMCG preferred.
- Good understanding of Trade and GTM process. 

- Good communication and negotiation skills.
- Leadership, proactive and result-oriented.
- Proficient English for communication and writing 

- Competent English & computer skill – Excel, Power Point

Education

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.