VP, COE Revenue Growth Management

Who We Are

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society", we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia Pacific region, we proudly offer trusted brands including Ribena®, Lucozade Sport™, BRAND'S® Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature.

About your role

This role leads the development and deployment of the Revenue Growth Management (RGM) strategy across the Asia region. As a critical enabler of business performance, the position drives the adoption of RGM as a core capability to optimise pricing, promotions, assortment, and trade investment.

Partnering closely with Business Units (BUs) and regional stakeholders, you will build scalable frameworks, strengthen RGM capabilities, and embed data-driven decision-making to unlock sustainable revenue and margin growth. 

The role will be based in Bangkok, Thailand. 

What You'll Do

Strategic Leadership of RGM

Define the long-term RGM ambition aligned with overall business strategy
Develop the RGM strategic roadmap with regional leadership and BU teams
Build a repeatable, codified model to enable scale
Embed RGM KPIs and metrics into the business P&L
Anchor RGM strategy within Mid Term Plan (MTP) and Annual Operating Plan (AOP) planning cycles 

Value Unlock through the 5 Lever Framework

Build and deliver initiatives using the RGM levers: Price, Pack-Price, Promotions, Mix, and Trade Terms
Cascade methodologies, playbooks, and guidelines across markets
Anticipate macro and competitive dynamics and propose proactive strategies
Drive cross-functional alignment across Marketing, Sales, Finance, and Supply Chain
Embed RGM into decision-making through analytics and market intelligence 

Capability & Governance

Strengthen RGM capability across Business Units through training, hands-on projects, and communities of practice
Accelerate adoption of best practices and evolve RGM playbooks
Establish robust governance, processes, and tools to embed RGM practices

Analytics & Insights

Build data-driven insights and advanced analytics capabilities for RGM across APAC
Champion analytics initiatives including elasticity, promo ROI, and assortment optimisation
Implement scalable tools and dashboards, ensuring strong data governance and standard metrics
Establish performance routines with clear targets and corrective actions

What's in it for you

• Opportunity to shape a high-impact, region-wide growth capability
• Visibility with senior leadership and cross-market collaboration
• Play a pivotal role in embedding advanced analytics and commercial excellence
• Drive tangible business outcomes across multiple markets

What You need to be successful

• Significant experience in the relevant area and multi-country experience is required
• In depth experience for designing RGM and commercial excellence processes preferred  
• A deep understanding of a diverse channel and customer base including General Trade and Modern Trade
• Strong understanding of Sales, Channel strategy and Execution, BU Operations
• Comprehensive understanding of RGM methodologies, processes and the data design to support analytics 
• Ability to communicate very effectively with Region and BU ExCom level. 
• Strong analytical, organization, decision making, written and verbal communication and presentation skills to working level as well as executive levels 
• Demonstrated deep business acumen and analytical skills 
• Strong communication skills, ability to plan and prioritize work to meet commitments aligned with organizational goals 
• Experience in influencing, developing and or motivating people from diverse backgrounds and differing Channel and Trade background 

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.