Trade Marketing Manager

Job Summary

Develop the Category agenda for all trade channels to support long term Category growth and profitably increase market share based on shopper insight and customer requirements. 

Job Responsibilities

• Responsible for developing category & channel strategy - including Category Growth Agenda AND Category Investment Strategy to profitably maximize Suntory category market share
• Accountable & Responsible for defining strategies and plans that deliver Category/ sub Category growth based on consumer, shopper and customer requirement
• Accountable & Responsible for identifying priority channels for the Category/ sub Category and work with Channel Managers to recommend tailored Category Channel plans in line with overall market strategy
• Responsible for contributing to Marketing team on Product element especially on Packaging Design which is one of the core in-store visibility criteria according to shopper research result
• Accountable and Responsible for working with Shopper Understanding & Activation team and Channel team to develop the Perfect Store for the Category/ sub Category in each channel. Recommends actionable in-store solutions to support Perfect Store. Supports its implementation and continuously reviews the effectiveness of in-store actions
• Accountable and Responsible for monitoring promotional trends, initiatives and competitor actions by Category/ sub Category, priority channels and strategic customers. Identify and recommend promotional opportunities for Suntory categories and Brands. Plan promotions for general trade channel with R&C management 
• Accountable and Responsible for preparing and implementing new product trade launch plan and conducting pre and post evaluation

Your Team

Skills and Experience

• Minimum 5 years of experience in channel and/or category management in FMCG or related industries , either MT or TT will be considered 

• Strong commercial acumen

• Strong leadership and communication and influencing skills (ability to build impactful relationship with stakeholders)

• Strong data analytics capability

• Ability to learn new things and adaptability 

• Result-driven mindset 

Education

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.