Trade Marketing Assistant Manager

Job Summary

At Suntory Beverage and Food, we boldly move forward together to realize the dreams of becoming a world-leading next-generation global beverage company – you are an important part of this and here’s how your role helps us win.

Suntory Beverage & Food Thailand Co., Ltd. (SBFT) was established in 1974 when the first factory opened in Nonthaburi Province and expanded production capacity to support the rapid growth and demand for products in the market by building new factories at Laem Chabang Industrial Estate and Pinthong Industrial Estate in Chonburi Province. In 1990, the company became as part of the Suntory Group, which invested heavily in manufacturing technology and brought its own history of innovating healthy beverage, food and supplement products, and bringing them successfully to market.

The purpose of the role is to develop the Category agenda for all trade channels to support long term Category growth and profitably increase market share based on shopper insight and customer requirements.

Job Responsibilities

The role is responsible for the following

• Developing category & channel strategy - including Category Growth Agenda and Category Investment Strategy to profitably maximize Suntory category market share.
• Execute the IBP process by identifying the key opportunities (incorporating understanding on shoppers, category, customer, competition, channel and external environment) and develop a commercial activity calendar for the Category.
• Define strategies and plans that deliver category or sub category growth based on consumer, shopper and customer requirements. 
• Identify priority channels for the Category/ sub Category and work with Channel Managers to recommend tailored Category Channel plans in line with overall market strategy.
• Contribute to Marketing team on Product element especially on Packaging Design which is one of the core in-store visibity criteria according to shopper research result.
• Work with Shopper understanding and Activation team and Channel team to develop the Perfect Store for the Category/ sub Category in each channel. Recommends actionable in-store solutions to support Perfect Store. Supports its implementation and continuously reviews the effectiveness of in-store actions.
• Monitoring promotional trends, initiatives and competitor actions by Category/ sub Category, priority channels and strategic customers. Identify and recommend promotional opportunities for Suntory categories and Brands. Plan promotions for general trade channel with R&C management 
• Responsible for supporting innovation & renovation based on shopper understanding which includes identifying opportunities and product conceptualizing.
• Preparing and implementing new product trade launch plan and conducting pre and post evaluation.
• Recommending winning commercial propositions for the category, effectively communicating these to Customer Team and Sales Operation team as appropriate.
• Accountable and Responsible for leading the meetings to
• Review the uplift numbers vs. sales forecast,
• Recommend action plans to close gaps.
• Responsible for ensuring adherence to all company principles and policies

Skills and Experience

The successful candidate should possess

• Bachelor’s degree or higher in Business Administration, Management, Marketing, or Economics.
• At least 5-7 years of experience in Trade Marketing or Sales within GT and MT channels in FMCG.
• Strong commercial acumen.
• Strong leadership and communication skills (ability to build impactful relationship with stakeholders).
• Cross functional mindset.
• Strong data analytics capability.
• Persuasive presentation skills.
• Natural curiosity and willingness to learn new skills.