Trade Marketing Assistant Manager - BBN

Job Summary

This position is responsible for developing and executing strategic plans for General Trade (GT), Modern Trade (MT), and Over-the-Counter (OTC) channels. The role includes driving sales, managing day-to-day operations, and exploring new business channels to achieve sales targets.

Job Responsibilities

• Develop and implement strategic plans for GT, MT, and OTC channels.
• Drive sales performance, ensure effective execution, and manage daily operations.
• Collaborate with distributors, particularly focusing on enhancing MT capabilities.
• Explore and establish new business channels such as spa services in hospitals for elderly care.
• Gather and analyze consumer and customer insights to inform action plans for specific territories.
• Conduct gap analysis and work with the sales team to develop corrective actions.
• Develop and recommend effective trade promotions to meet customer needs.
• Guide and supervise the sales team, ensuring alignment with GT channel objectives.
• Monitor regional activities and promotions, ensuring compliance and evaluating performance.
• Assist in monitoring and managing the territory budget for marketing programs, ensuring efficient use of resources.
• Facilitate effective communication and liaison between Sales, Marketing, and other departments to optimize business opportunities.

Skills and Experience

• Bachelor’s degree or higher in Business Administration, Management, Marketing, or Economics.
• At least 5-7 years of experience in Trade Marketing or Sales within GT and MT channels in FMCG.
• Strong quantitative and qualitative analytical skills.
• Excellent communication and leadership skills.
• Proficiency in Microsoft Office, especially Excel and PowerPoint.
• Ability to work independently and within a team environment.
• Ability to function in a fast-paced, dynamic organization.

Education