Senior Manager, Platform & Business Development

Accountabilities:

Strategy & Planning
•    Support strategic planning by partnering with the Senior Marketing Manager to align brand, digital, and platform strategies.
•    Integrate with sales teams to plan for, and track, platform customer growth.
•    Translate strategy into actionable initiatives across channels, with priority on restaurant platforms and food-related occasions.

Digital & Consumer Engagement
•    Lead digital strategy and platform development, integrating creative, content, and media with technology to drive consumer engagement and optimize platform performance.       
•    Partner with agencies and platform developers to deliver seamless consumer engagement and enhance Pepsi’s role as a food expert.
•    Drive restaurant-channel platform growth, managing platform upgrades, user experience improvements, and backend integrations to deliver a seamless merchant and consumer experience.

Campaign & Innovation Execution
•    Partner with marketing teams to ensure platform campaigns are aligned with brand, digital, and platform strategies.
•    Manage innovation projects end-to-end and ensure on-time launches to support growth.

Insights, Tracking, and ROI                    
•    Leverage data and insights to track platform performance, monitor brand equity, and drive data-informed decisions for campaigns and merchant initiatives.                    
•    Ensure robust tracking of key programs across platform development, customer acquisition and engagement, and consumer acquisition and engagement for maximum effectiveness.            

Cross-Functional & Commercial Support                    
•    Collaborate closely with the sales team to strengthen merchant acquisition & partnerships, co-develop activation strategies, and enhance platform tools to support restaurant partners.
•    Drive the platform growth agenda, ensuring customer growth and customer quality, from target list formation to acquisition and post-acquisition tracker                    
•    Manage cross-functional innovation projects, from concept to launch, ensuring timely delivery with clear technical, operational, and commercial workflows.                    
•    Enable trade and sales teams by providing marketing and platform solutions to drive better consumer engagement and stronger in-market activations.

Skills and Experience :

•    Minimum 5 years of experience in marketing, preferably within FMCG or platform-based businesses; experience with food aggregators, restaurant platforms, or digital ecosystems is highly preferred.                    
•    Proven track record working with digital developers to build/optimize consumer engagement platforms, CRM, or loyalty program
•    Strong analytical and data-driven mindset, with the ability to translate insights into actionable platform and marketing strategies.
•    End-to-end brand and platform management experience, from strategic planning to execution and performance tracking.
•    Proven project management and problem-solving skills, capable of managing cross-functional initiatives and driving timely execution.    
•    Excellent collaboration and stakeholder management skills, particularly in working with marketing teams, sales teams, and external partners to strengthen merchant relationships.    

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.