Senior Manager, Category Management & Shopper Insight

Job Summary

The Senior Manager, Category & Shopper Insight is responsible for:

• Proactively monitoring and analyzing performance and trends within category in order to identify, highlight issue and opportunities that supports the business to Sales team
• Leading the "Perfect Store" process and Picture of Success guideline by segmentation
• Preparing accurate Category, Channel, Shopper, Customer data and analysis that will assist Sales team to develop shopper based “selling stories” for customers

Job Responsibilities

• Assess category performance by using shipment data, scanned data, and proactively develop action plan to facilitate the sales growth
• Apply shopper and trade insights to develop recommendations for Picture of Success : product, pricing, promotion and placement by retail environment 
• Conduct pre and post analysis of nationwide promotions
• Drive category growth and initiatives in each trade channel
• Lead category management project with key customers
• Develop merchandising guideline and “Must list SKU” for each trade channel
• Analyze sales data, off take, scanned data, and proactively develop action plan for growth
• Develop prototype plan-o-grams for each trade channel and specific account
• Follow company regulations and all implemented standard system

Key Stakeholders

• Marketing team
• Trade marketing team
• Sales team
• Finance team
• Research Agency
   

Skills and Experience

• At least 6 years of Business experience in Trade Marketing and Sales/KAM.
• Experience in category management and shopper/customer marketing with key retailer
• Ability to think from a broad business perspective and strategically and out-of-the box, team player, planning & organizational skills, executor, accurate, stress resistant, creative, entrepreneur focused on growth.
• Strong analytical skill
• Good interpersonal Skill, can work effectively with others
• Good command of written and spoken English