Senior Manager, Brand Development

Who We Are

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society", we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia Pacific region, we proudly offer trusted brands including Ribena®, Lucozade Sport™, BRAND'S® Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature.

About your role

We’re looking for a dynamic and strategic Senior Manager to lead Brand Marketing and Innovation across the region. This role is pivotal in shaping the future of our brand, driving growth, and delivering meaningful impact through innovation.

In this role, you will:

Lead brand development initiatives to achieve key business objectives, in close partnership with the Director of Brand Development.
Craft and execute compelling brand strategies that strengthen brand equity and resonate with our audiences.
Drive integrated communication plans and lead the development of regional campaigns.
Develop and manage the innovation pipeline, including New Product Development (NPD) and Change Management (CM) projects.
Collaborate cross-functionally and cross-regionally to bring ideas to life and ensure seamless execution.

What You'll Do

What You’ll Lead:

• Brand Strategy Development
  Take ownership of shaping and executing brand strategies that drive long-term growth and market relevance.
• Consumer-Driven Communication
  Lead communication planning from insight to execution, ensuring every touchpoint builds brand equity and resonates with target audiences.
• Mid-Term Business & Innovation Planning
  Define and drive the roadmap for core business growth and innovation, aligning with commercial priorities and consumer needs.
• New Product Development (NPD)
  Oversee the NPD pipeline, ensuring launches are delivered on time and meet strategic objectives.
• Cross-Functional & Regional Collaboration
  Work closely with internal teams, local markets, and agency partners to align efforts and deliver integrated brand experiences.
• Budget Leadership
  Manage brand budgets with a strategic lens, ensuring resources are optimized to support growth and innovation.

What's in it for you

This role is ideal for someone who’s ready to elevate from execution to strategic leadership, with the support and visibility to make a regional impact.

What You need to be successful

Education & Experience

• A degree in Business, Marketing, or a related field.
• Around 10 years of experience in brand or product management, ideally with a global FMCG brand.
• Strong familiarity with the Asia market landscape and consumer dynamics.
• Experience working with regulatory bodies such as the FDA is a plus.

Core Skills

• Strategic thinker with a solid understanding of commercial drivers.
• Skilled in uncovering and applying consumer insights to shape brand direction.
• Proven ability to manage projects from concept to execution.
• Well-versed in marketing fundamentals and brand-building practices.
• Strong analytical mindset with the ability to solve problems and think critically.
•  

Ways of Working

• Proactive and accountable, with a strong sense of ownership and follow-through.
• Comfortable managing multiple priorities in a fast-paced environment.
• Collaborative team player who works well across functions and cultures.
• Effective communicator with strong interpersonal and stakeholder management skills.
• Open to change, adaptable, and energized by ambiguity and innovation.
• Willingness to travel around 25%

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.