Marketing Manager - Fruit Essence & Gen Z

Who We Are

About your role

As a Marketing Manager, you will lead the strategic direction of the assigned brand portfolios, drive consumer-centric innovation, and oversee the execution of integrated marketing plans. This role is pivotal in shaping long-term brand equity, accelerating market growth, and influencing cross-functional business decisions.

What You'll Do

• Develop and own the annual brand plan, including vision, objectives, strategies, and KPIs aligned with business goals
• Ensure the assigned product group to achieve sales and market share targets within the allocated marketing budget
• Champion consumer insights  and collaborate closely with regional marketing teams to guide innovation, positioning, and communication strategies
• Plan and execute end-to-end product launches in the local market, including go-to-market strategy, media planning, and retail activation
• Collaborate with cross-functional teams to ensure timely and successful rollouts
• Oversee brand architecture, positioning, and identity across all touchpoints
• Ensure consistency and excellence in brand execution across ATL, BTL, digital, and experiential channels
• Develop and execute comprehensive marketing strategies to support brand growth and product launches
• Lead the team on development and execution of 360° marketing campaigns, collaborating with media, creative, and digital agencies
• Align marketing initiatives with commercial teams to ensure synergy between brand strategy and sales execution
• Partner with cross-functional team to ensure marketing strategies are feasible, profitable, and scalable
• Manage marketing budgets and track KPIs including brand health, market share, and campaign effectiveness

What's in it for you

What You need to be successful

• Bachelor's or Master’s degree in business administration or related field
• At least 10 years’ experience in marketing/brand management of mass consumer products - FMCG experience will be advantageous 
• Proven track record in brand strategy, innovation, and campaign execution
• Strong analytical skills and commercial acumen
• Excellent leadership, communication, and stakeholder management abilities
• Team management skills

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.