Manager, Trade Marketing - MT and OP

Who We Are

About your role

What You'll Do

Business Development
•    Plan events and activation campaigns to and ensure each Brand meets the business objective
•    Work closely with Marketing team, Trade Marketing team and Sales team to develop Annual Objective Plan 
•    Create initiatives, trade activities and work with key stakeholders to drive sales, profit and brand visibility
•    Set clear performance objectives and measurement criterion for market development

Activation / Execution Management
•    Develop market initiatives which support channel growth
•    Manage agencies for any locally required support material in line with the agreed channel and brand plans to deliver and drive execution in market
•    Manage events & activation in market to serve both customer and company agenda
•    Set SMART KPIs for each event and activation including evaluate, analyze success and improvement for the next campaigns
•    Lead and guide team on operation and project management
•    Working closely with key customers & Sales to provide market and customer insights to drive performance

Marketing / Promotion Communication
•    Identify opportunity and develop trade program to deliver business objective
•    Establish communication tools & process summarizing all initiatives to the field execution team after aligning with Marketing team
•    Develop sell in decks, POS material, customer specific mechanics, and premiums if required for each type of activity by working closely with Category Development Team
•    Work with sales team to ensure effective of trade program execution and POSM utilization in keeping with the KPIs and activity plan
•    Define and leverage channel insight, competitor update & channel opportunity into trade program plan and execution

Financial Control
•    Responsible for ensuring the effectiveness of trade marketing budget and control to execute aligned trade activities within given budget
•    Manage trader marketing budget both D&A, A&P and accuracy planning to execute the plan as per strategy
•    To ensure compliance with all regulatory systems of the company

What's in it for you

What You need to be successful

• Strong experience in Trade Marketing

• Experience in Modern Trade, Traditional Trade, and E-Commerce is preferred

• MBA in Business Administration is preferred

• Strong leadership and analytical skills

• High level of maturity with strong influencing skills

• Good command of English

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.