Manager, Brand Development & Future Brands

Who We Are

Suntory is a global leader in consumer-packaged goods, renowned for producing and distributing a uniquely diverse portfolio of beverages, premium spirits, beer, wine, and wellness products throughout the world. With a history dating back to 1899, we are driven by a profound purpose: To inspire the brilliance of life, by creating rich experiences for people, in harmony with nature. At Suntory Beverage and Food, we boldly move forward together to realize the dreams of becoming a world-leading next-generation global beverage company, always together with Seikatsusha – you are an important part of this and here’s how your role helps us win.

About your role

We are seeking a dynamic and passionate Manager, Brand Development & Future Brands to join our team at Suntory Beverage & Food Asia Pacific. At Suntory Beverage and Food, your role is vital in driving brand success and innovation to help us achieve our ambition of becoming a world-leading beverage company. You will lead new brand exploration and manage innovation projects for Suntory Oolong, C.C. Lemon, and Orangina while supporting some Ribena initiatives

What You'll Do

• End-to-End Project Delivery: Drive seamless OTIF (On Time, In Full) execution across all initiatives.
• Cross Market Alignment: Collaborate closely with BU and global teams to ensure strategic alignment and excellence in local execution.
• Strategic Planning: Co lead MTP (Mid Term Plan) and AOP (Annual Operating Plan), ensuring regional direction is tailored to local needs.
• Performance & Budget Management: Monitor brand KPI performance, sales, and brand health. Maintain disciplined control of A&M, development costs, and total brand budget.
• Insight to Action: Lead Gemba immersions to understand Seikatsusha needs, decode market trends, and convert insights into actionable brand opportunities.
• Innovation Pipeline Ownership: Drive concept development, manage the NPD pipeline, and ensure rigorous navigation of gate processes.
• Cross Functional Partnership: Collaborate with R&D, Regulatory, and Supply Chain teams to ensure feasibility, readiness, and successful launches.
• Go to Market Leadership: Develop, refine, and execute GTM strategies aligned with regional priorities and market realities.

What You need to be successful

• A hands-on, do‑er mindset with the drive to execute, deliver, and grow within the organization.
• Bachelor’s degree in Marketing, Business Administration, or a related field
• 4+ years of proven brand leadership experience at Brand Manager or equivalent level, ideally with exposure across multiple geographies.
• Strong strategic thinking supported by strong commercial and marketing acumen.
• Solid experience in brand marketing and project management, with a consistent track record of OTIF execution.
• Excellent relationship‑building abilities and the capability to influence across cross‑functional and cross‑market teams.
• Strong stakeholder management skills, with confidence in engaging senior leaders, BU partners, and global teams.
• Creative and innovative mindset with the ability to challenge norms and generate fresh ideas.
• Willingness to travel for market visits, Gemba immersions, and business collaboration needs.

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.