Director - Shopper & Perfect Store

Who We Are

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society", we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia Pacific region, we proudly offer trusted brands including Ribena®, Lucozade Sport™, BRAND'S® Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature.

About your role

The Director of Shopper Insights and Perfect Store is responsible for leading the development and execution of shopper insights strategies and the Perfect Store program across the region. This role will drive the understanding of shopper behaviour and preferences to optimize in-store execution and enhance the overall shopper experience.

The role will be based in Bangkok and will closely work with each Comercial Excellence (ComEx)) BU lead across APAC region to determine the best tools and processes for in-market optimization. Proactively and collaboratively work across the region teams to develop the strategies and implement the plan that can effectively be used to realize our sustainable growth.

What You'll Do

Shopper Insights:

• Lead the development and implementation of shopper insights strategies to inform business decisions.
• Collaborate with cross-functional teams to integrate shopper insights into ComEx strategy.
• Design and implement framework and tools for the shopper-led decision making
• Guide SBFAP BUs to conduct category and shopper centric customer JBP 

Perfect Store Program:

• Develop and execute the Perfect Store strategy with insight-led 5P design.
• Create and maintain the Store Segmentation and PICOS (Picture of Success) framework for in-store execution.
• Work closely with BU teams to implement Perfect Store initiatives across key channels and retail accounts.
• Scale Perfect Store coverage (250 K coverage by end of ’27, 3X from ’24) and deliver sustainable Perfect Store Score improvement (+3pp YoY)
• Monitor and evaluate the effectiveness of Perfect Store activities leveraging AI to design and measure, and make data-driven adjustments as needed.

Leadership and Collaboration:

• Drive and deliver on Perfect Store across the Region and BUs (Thailand, Vietnam, Oceania, and Cluster Asia)
• Lead and mentor a team of shopper insights and Perfect Store professionals.
• Foster a culture of continuous improvement and innovation within the team.
• Build strong relationships with internal and external stakeholders

What's in it for you

An regional opportunities to work and influence across different business units in the region. 

What You need to be successful

• Minimum Bachelor's degree in Marketing, Business, or a related field.
• 10+ years of experience in shopper insights, category management, or related roles within the consumer goods industry.
• Proven track record of developing and executing successful shopper insights and in-store execution strategies.
• Strong analytical skills and experience with research methodologies.
• Excellent communication and presentation skills.
• Ability to lead and inspire a team in a fast-paced, dynamic environment.
• Strategic thinking and problem-solving abilities.
• Proficiency in data analysis and visualization tools.
• Strong project management skills.
• Ability to collaborate effectively with cross-functional teams.
• Strong learning agility and Yatte-Minahare mindset.

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.