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Director, Meals Marketing

Requisition ID:  11498

Who We Are

About your role

What You'll Do

  • Own brand performance KPIs: Volume, Share, Equity (Meal Salience)  
  • Lead full-funnel marketing for Meals: Drive ATL, Digital/Social, Influencer, Retail Media, and on-ground activations  
  • Lead full spectrum of Meals initiatives: AWO thematic campaigns, Food Aggregators, QSR, MCK, 7E meals  
  • Develop MCK as a holistic consumer x customer engagement platform: Build mental availability (consumer), physical availability (customer), and increase meal incidence at POS  
  • Collaborate cross-functionally: Partner with AFH, Trade Marketing, and ComEx to uplift meal incidence and deliver perfect store visibility  
  •  Optimize A&M investment: Manage budgets and ensure spending effectiveness to maximize impact for Meal initiative 

What's in it for you

What You need to be successful

  • Experience & proven success in AFH ecosystyem/ customers/ channels – chained customers, independent eateries, Food Aggregator platforms 
  • Strong E2E multi-agency and cross functional team management 
  • Matrix organizational experience – can navigate complex organizational structures & influence stakeholders 
  • Operate at different altitudes – long term strategic thinker, but ability to drive excellence in execution 
  • Balanced left & right brain – strong creative thinking with data led & analytical competencies 
  • Consumer Centricity – proactive in mining for deep consumer & customer insights 
  • Outside in Approach – curiosity & constantly benchmarks/ learns from external best practice   

 

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

 

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.

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