Channel Development Manager - MT

Job Responsibilities

• Lead development of the Trade Marketing Strategy to achieve defined business objectives across all product categories
• Develop initiatives that support category growth in targeted priority geographies/ channel/ category of accounts

Marketing / Promotion plan Communication

• Establish communication tools & process summarizing all initiatives to the field execution team
• Develop & drive new Sales & Trade marketing initiatives by channel
• Within the communication, provide examples of Best Practice and establish KPI’s for key initiatives

Business Development

• Support sales teams to develop AOP each year
• Work closely and support team to develop the JBP for all key customers
• Align Senior Management on investment in new initiatives, trade promotions & Key customer sales and profit objectives 

Skills and Experience

• Bachelor or Master Degree in Business Administration or any related field
• 8-10 years of relevant experience in FMCG. Food and Beverage will be a plus.
• Strong analytical, negotiating and category management skills
• Executive maturity and strong influencing skill