Category & Channel Development Director

Job Summary

• Proactively monitor and analyse performance and trends within category to identify, highlight issue and opportunities that supports the business to Sales team.
• Responsible to define and lead Category & Channel strategies and growth agenda
• Lead on Shopper Insight, Trade Marketing and Perfect Store process

Job Responsibilities

• Lead the development and implementation of channel strategies ensuring alignment with overall business goals
• Drive category growth and initiatives in each trade channel
• Lead the development of category visions and strategies; supporting sales teams in deploying these visions for building business strategies with key retail customers.
• Lead category management project with key customers
• Conduct shopper understanding research and competitive analysis to identify opportunities and challenges of the categories or channel.
• Assess category performance by using shipment data, scanned data, and proactively develop action plan to facilitate the sales growth.
• Apply shopper and trade insights to develop recommendations for Picture of Success: assortment, pricing, promotion, and placement by retail environment.
• Ensure perfect store process and build perfecto store understanding across functions 
• Collaborate on innovation/Pack price pipeline business cases with cross functional team
• Manage the implementation of new product initiatives in market with impactful execution plan
• Establish and monitor key performance indicators (KPIs) to measure the effectiveness of category and channel strategies.
• Lead, inspire, and develop a high-performing team, fostering their growth and ensuring their success
• Responsible for shopper research and trade marketing budget to support in market activities
• Conduct pre and post analysis of nationwide promotions
• Work closely with marketing, and sales teams to leverage insights and ensure consistency between brand and channel initiatives.
• Work with regional to leverage best practices and develop best in class category and channel strategies roadmap for SBFT
• Support sales engagement activities leading with good communication and align message with all contacts
• Follow company regulations and all implemented standard system.
• Other responsibilities as per Company assigned.

Skills and Experience

• Bachelor’s degree in business administration or related field
• At least 8 years of Business experience in Trade Marketing and Sales Lead
• Experience in category management and shopper/customer marketing
• Ability to think and scope strategic plan from a broad business perspective
• Strong executor, accurate, stress resistant, creative, entrepreneur with growth mindset
• Strong analytical skill
• Ability to coach, motivate and build high performing team
• Good interpersonal Skill, can work effectively with others
• Good command of written and spoken English