Brand Development Manager

Who We Are

At Suntory Beverage and Food, we boldly move forward together to realize the dreams of becoming a world-leading next-generation global beverage company – you are an important part of this and here’s how your role helps us win.

About your role

The role oversees Marketing and Innovation as a Manager of Suntory brands (mainly TEA+ portfolio) across the region.

This role is centered around driving the growth and strategic positioning of a brand in the market. This involves a combination of strategic planning, marketing expertise, and leadership to ensure that the brand resonates with its target audience, maintains relevance, and achieves long-term business goals.

What You'll Do

Brand Management

• Manage and grow the TEA+ regional brand portfolio, ensuring strong consumer proposition and consistent execution across markets.

• Support achievement of sales, penetration, profit, and market share targets through effective brand and portfolio management.

• Own core brand communication platforms and support local Business Units in campaign execution aligned with regional guidelines.

New Product Development

• Lead innovation and renovation projects for TEA+, including new variants, formats, and packaging.

• Translate consumer insights and market trends into relevant, commercially viable innovations.

• Coordinate cross-functional teams and external partners to deliver NPD projects on time and within scope.

Brand Planning

• Deploy regional brand and NPD strategies into annual brand plans aligned with business objectives.

• Work with local BU marketing teams to ensure regional strategies are locally relevant and effectively executed.

Budget Control, Daily Report & Administrative

• Manage A&M and development budgets with strong cost discipline.

• Ensure timely reporting and administrative deliverables.

Track Brand Activities with Local Business Units

• Partner closely with Business Units to track brand performance, A&M deployment, and market conditions across the region.

What You need to be successful

Relevant Experience

• Minimum 5 years of brand or product management experience within a global FMCG environment.

• Strong exposure to the Thailand market and/or tea category is a distinct advantage.

Functional Skills

• Strong strategic thinking with sound commercial acumen.

• Proven ability to derive and apply consumer insights.

• Solid project management capability across cross-functional teams.

• Good knowledge and hands-on experience in marketing and brand management.

• Strong analytical, problem-solving, and critical-thinking skills.

Behavioural Skills

• High sense of urgency, ownership, and achievement orientation.

• Ability to manage multiple priorities in a fast-paced environment.

• Strong collaboration and stakeholder management skills.

• Effective communication and networking abilities, both internally and externally.

• Curious, adaptable, and comfortable working in ambiguous and evolving environments.

• Willingness to travel as required.

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.