Brand Development Director

Who We Are

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society", we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia Pacific region, we proudly offer trusted brands including Ribena®, Lucozade Sport™, BRAND'S® Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature.

About your role

This regional leadership role drives the strategic growth and innovation of extended portfolio of Brand's  across APAC. You’ll shape brand direction, unlock new market opportunities, and deliver meaningful business impact.

What You'll Do

This role leads the marketing and innovation agenda for Brand's extended portfolio across APAC, driving brand growth and strategic expansion.

Key Responsibilities:

Develop and execute brand strategy to strengthen equity and deliver business results.
Lead the innovation pipeline, including New Product Development (NPD) and regional campaign creation.
Collaborate with cross-functional and market teams to activate brand plans across the region.
Monitor brand activities and manage A&M spend in partnership with local business units.

What's in it for you

This role offers the opportunity to influence category leadership, expand regional reach, and create breakthrough consumer experiences.

What You need to be successful

Education & Experience

Bachelor’s degree in Business, Marketing, or a related field.
Strong experience in brand or product management within global FMCG organizations.
Proven track record in New Product Development (NPD).
Strong commercial acumen and business-oriented mindset.

Core Competencies

Strategic thinker with the ability to translate insights into actionable plans.
Skilled in consumer research and applying insights to brand development.
Experienced in managing complex projects across functions and timelines.
Solid understanding of marketing and branding principles.
Strong analytical and critical thinking skills.
Effective stakeholder management, especially within matrixed organizations.

Ways of Working

Demonstrates ownership, urgency, and a results-driven mindset.
Comfortable managing multiple priorities in a dynamic environment.
Collaborative team player who builds strong relationships across functions and geographies.
Clear and confident communicator with strong internal and external networking skills.
Curious, open-minded, and energized by new ideas and ways of working.
Embraces ambiguity and is adaptable in fast-changing environments.
Willingness to travel 

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.