Brand Development Director -Health Enrichment Category Development and White Spaces

Who We Are

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society", we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia Pacific region, we proudly offer trusted brands including Ribena®, Lucozade Sport™, BRAND'S® Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature.

About your role

This role plays a pivotal part in shaping the future of the Health Enrichment category—driving innovation, expanding into new markets, and ensuring the brand portfolio evolves in line with consumer needs and organizational goals.

What You'll Do

Key Responsibilities:

Define Category Vision & Growth Strategy
Lead the development of a long-term strategic roadmap for the Health Enrichment category, encompassing existing brands (e.g., Brand’s and sub-brands) and future brand opportunities.

Develop Brand Playbooks & Guidelines
Create clear, actionable brand frameworks to guide consistent execution across markets and teams.]

Identify and Activate White Space Opportunities
Pinpoint untapped market segments—whether geographic or product-based—and design entry strategies. Collaborate with cross-functional and market teams to bring these strategies to life.

Oversee Direct Business Portfolio
Manage the direct business portfolio, with a primary focus on Thailand, and translate learnings into scalable practices for other markets.

What's in it for you

This role offers a unique opportunity to shape the future of the Health Enrichment category, lead strategic expansion into new markets and categories, and drive innovation across a dynamic brand portfolio—making a tangible impact on business growth and consumer well-being.

What You need to be successful

Education & Experience

• A degree in Business, Marketing, or a related field.
• Strong experience in brand or product management, ideally within global FMCG organizations.
• Proven ability to navigate large brand portfolios across multiple markets.
• Hands-on experience in New Product Development (NPD).
• Exposure to the Health Enrichment category is a plus, but not required.
• Strong commercial acumen and a track record of delivering business results.

Core Competencies

Strategic thinker with a sharp understanding of market dynamics and business drivers.
Skilled in uncovering and applying consumer insights to shape brand direction.
Experienced in managing complex projects from concept to execution.
Solid foundation in marketing and brand-building principles.
Strong analytical and problem-solving skills, with the ability to think critically and make data-informed decisions.
Adept at stakeholder management and navigating matrixed organizations.

Ways of Working

Proactive and accountable, with a strong sense of ownership and follow-through.
Bold and curious—comfortable challenging the status quo and driving breakthrough thinking.
Able to work independently while staying connected to team goals.
Skilled at managing multiple priorities in a fast-paced environment.
Collaborative and inclusive, with strong communication and relationship-building skills.
Open-minded and adaptable—energized by ambiguity and new ways of working.
Willingness to travel

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.