Associate Director / Senior Manager , Brand Marketing - Lipton

About your role

This role will be responsible for driving profitable brands growth via scoping out the opportunities, concept development & testing, campaigns and innovations. The incumbent will support Director Group Brand Marketing in driving brand volume, revenue, share growth agenda and equity building for the brand by scaling up brand. This also includes managing internal cross-functional teams, external creative agencies, partnership with insights & commercialization. Additionally, the incumbent is expected to have a close pulse on consumer trends, competitive activity, category developments and sales information.

What You'll Do

•             Support  Marketing Manager to develop strategy plan

•             Lead on the execution and development of brand plans

•             Lead on the communications/branding of the initiatives

•             Lead and develop AOP plan to drive business growth and meet business targets.

•             Control A&M and designed budget.

•             Identify brand opportunity / directions

•             Drive impactful local campaigns through working effectively with agencies and partners

•             Ensure effective and impactful media impact. Connect with Thai teens through digital marketing.

•             Ensure flawless execution of campaigns.

•             Control brand A&M and ensure spending effectiveness to support each campaign

•             Partner with insights to closely monitor brand equity and ensure robust tracking of key programs. 

•             Deliver innovation agenda

•             Drive NPD project management and implement launch on time

•             Provide marketing support to trade & sales team to ensure flawless execution of brand campaign in the marketing place

What You need to be successful

•             Solid analytical skills and resilient with ambition to work in a high-pressure, fast-paced environment

•             Strong project management and problem-solving skills

•             Digital savvy, agility and have a high flexibility

•             End-to-end brand management experience

•             Good command of English & Thai

•             Minimum of bachelor’s degree in Marketing, Business Administration

•             Minimum 7 years of working experience in marketing preferably in FMCG brands

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.