Associate Director, Revenue Management - TT

Job Summary:

Develop and drive revenue management action plans in Traditional Trade channel (PVS/LKA/EAT), aligning with SPBT revenue management strategy and provide recommendations to drive RGM growth algorithm by managing Trade Promotions and R&C, through closely working with cross function teams. Furthermore, support Senior Revenue Management Manager on delivering transformation agenda.

Job responsibilities:

Strategic Leadership & Governance

• Define RGM Strategy: Lead Traditional Trade (TT) strategy, setting guardrails for promotions, margins, and discounts to hit revenue and profit targets.

• Cross-Functional Collaboration: Partner with Sales, Marketing, Finance, and Supply Chain to align activation plans with Revenue Management (RM) objectives.

• RGM Council Lead: Head the TT trade promotion council; track initiatives, pilot results, and share best practices across regions.

• Capability Building: Drive RGM upskilling and training across the TT commercial function and develop new analytical tools.

Trade Spend & Promotion Optimization

• Investment Planning: Manage the R&C (Rebate & Commission) spending plan and MTP roadmap to maximize investment priorities and channel opportunities.

• Promotion Design: Jointly lead data-driven promotion design (by pack, SKU, and region) with Trade Marketing to optimize ROI while staying within budget.

• Pricing Governance: Monitor inter-channel pricing and competitor activities to ensure market governance and minimize cross-channel conflict.

• Budget Management: Oversee monthly trade budgets and accruals, ensuring all spend aligns with the Schedule of Authority (SoA).

Channel & Mix Management

• Sub-Channel Growth: Collaborate with TT Heads and Regional Sales Managers to develop tailored investment strategies based on growth potential and competitor behavior.

• Performance Monitoring: Analyze volume/share trends and use AI/ML scenario planning to identify risks and improve spend effectiveness.

• Mix Optimization: Execute portfolio mix strategies to improve Net Revenue and Variable Contribution (VC) targets across sub-channels.

Skills and Experience:

•       University graduate in Management or related fields

•       Proven strong management skills to prioritize and make tough project management on projects

•       Strong in collaboration, influencing and advisory skill to work with across SPBT team

•       Experience of driving change initiatives

•       Strong analytical skill and strategic thinking

•       Good command of written and spoken English

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.