Head of Route to Market CoE (Can be based Amsterdam, Paris, Uxbridge, Madrid)

About your role

Head of Route To Market & Digital Commercial Transformation.. This is not a sales execution role. This is a role that designs how sales execution works — across Europe.

Based in Amsterdam, London (Uxbridge), Paris or Madrid, this role sits at the heart of our commercial ambition.

Suntory Beverage & Food Europe is redefining what Route to Market (RTM) excellence looks like at scale. As Head of RTM & Digital Commercial Transformation, you will architect the standards, frameworks and digital foundations that determine how SBFE executes, scales and wins across multiple markets.

Sitting at the heart of our Regional Commercial Excellence CoE, this is a rare, senior role for a leader who thinks in systems, not silos. You won’t run day‑to‑day delivery. Instead, you’ll act as the strategic conductor: setting direction, defining the rules of the game and enabling Business Units to perform consistently in very different market realities.

You’ll operate where strategy, commercial execution and digital transformation collide, aligning:

- European ambition

- Local Business Unit priorities

- Commercial, Digital and IT transformation agendas

Your impact will be felt through clarity, influence and scale - not hierarchy.

About you

You are a senior, credible commercial leader who:

- Influences across the matrix without formal reporting lines

- Brings structure and clarity to complex, ambiguous challenges

- Is trusted by Sales Directors, BU leaders, Digital and IT

- Thinks long‑term and at scale

- Is comfortable being “alone in the role” - and motivated by building a legacy, not the size of your team

What You’ll Own

- The European Route To Market architecture: how RTM is designed, governed and scaled

- Clear, pragmatic RTM frameworks and standards that markets can actually execute

- Common sales execution and KPI standards that raise the bar across Europe

- The digital RTM backbone – Customer Relationship Management, Salesforce Automation, data, AI, automation and vendor strategy

- A future‑focused Electronic Business-to-Business (eB2B) / Direct to Consumer (D2C) vision, piloted and scaled across markets

- Critical transversal RTM initiatives, from pilot to industrialisation

You design the system. Markets run it.

What's in it for you

- A high impact regional role shaping how Route To Market excellence is defined and delivered across Europe

- Work directly with senior Business Unit and regional leaders

- Leave a structural, long‑term legacy in commercial capability

- A role that values thinking, influence and collaboration over hierarchy

- Flexible European location (Amsterdam, London (Uxbridge), Paris, Madrid)

- Be part of Suntory’s ambition to become a world‑leading next‑generation global beverage companies

What You need to be successful

To succeed in this role, you will bring:

Experience

- Senior experience in RTM, Commercial Excellence, Sales Operations or Digital Commercial Transformation

- FMCG or consumer goods background, ideally in regional or global roles

- Proven experience shaping RTM models or frameworks across multiple markets

- Strong commercial credibility - from either a sales or transformation background

- Confidence operating in complex, matrixed environments

- Proven experience owning or strongly influencing RTM execution, sales force effectiveness, distributor management and route design

Skills & Capabilities

- End‑to‑end RTM strategy design (segmentation, service models, coverage, cost‑to‑serve)

- Strong understanding of sales execution standards (Perfect Store / Perfect Execution)

- Ability to define productivity metrics, scorecards and execution KPIs

- Strong digital and commercial translation skills (SFA/CRM, data & analytics, adoption)

- Program and portfolio leadership across multiple, concurrent initiatives

- Excellent stakeholder management, coaching and influencing skills

- International experience highly desirable

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.