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External Affairs Manager

Requisition ID:  7757


Are you an experienced professional in external affairs with a deep understanding of EU policies in the landscape of the FMCG business sector? Do you excel in managing corporate reputation, navigating complex regulatory landscapes, and engaging with diverse stakeholders? If you are a critical thinker with exceptional influencing skills and a talent for storytelling, we invite you to join our team. Your expertise in public affairs, your ability to manage interests, and your stakeholder engagement will be crucial in protecting and promoting our company's reputation.


As the External Affairs Manager, you will develop and execute strategies to manage and enhance Suntory's corporate reputation and profile with key stakeholders. You will lead external communication efforts, manage crisis situations, and establish strong media relations. Your main responsibilities will include:
•    Developing and implementing the external affairs strategy and activation plan for SBF EECM-Benelux (covering many markets in Europe, Africa & the Caribbean)
•    Engaging with key stakeholders, including national media, specialist press, organizations, NGOs, Key Opinion Leaders, and influencers
•    Creating a proactive public policy advocacy strategy and conducting stakeholder mapping
•    Serving as the primary contact for media inquiries and managing media relations to secure positive coverage and respond to negative publicity
•    Developing and executing crisis communication plans to manage and mitigate the impact of potential crises
•    Monitoring the progress, learnings, and KPIs of communication programs and developing reports for internal stakeholders
•    Supporting commercial teams in communicating ESG topics and establishing a controlled data flow for ESG disclosures
•    Collaborating with internal teams to ensure consistent messaging and alignment of external affairs strategies


At Suntory People are everything. The continuous success and growth of each individual makes Growing for Good possible. We value diversity like no other and it’s what makes us unique. Our Amsterdam office has roughly 120 employees of which 35+ different nationalities!  You will be part of the Sustainability and External Communication team of 4 people. If you enjoy working in a human centric organization with an open, diverse and supportive atmosphere whilst delivering bold ambitions, this is your place!


•    Proven experience in public affairs, public relations, and crisis management
•    In-depth understanding of EU policy, ESG standards, and the media landscape in the FMCG sector
•    Proven track record in stakeholder relations management
•    Ability to think critically and analyze complex issues
•    Ability to leverage business insights for thought leadership
•    Experience in issue and crisis management, advising senior management
•    Bachelor's degree in Communications, Public Relations, or a related field; advanced degree preferred
•    Team player with exceptional influencing skills, demonstrating empathy, personal tact, and integrity
•    Excellent written and oral communication skills, with a talent for storytelling
•    Strong analytical, organizational, research, and investigation skills
•    Efficient time and project management, capable of handling ambiguity and stress
•    Proficient in English; additional proficiency in French or Dutch required


Commitment to Growth
Yatte Minahare
Gemba Focused
Better Together
Future Oriented


At Suntory, we greatly appreciate the value that diverse knowledge, perspectives, and backgrounds can bring. Our colleagues from a wide range of cultures, lifestyles, and experiences contribute significantly to our collective success.   
We understand that our candidates all have unique career trajectories and experiences, and this can sometimes deter you from applying for a role if you don’t feel that you meet all the criteria. If you believe that you have relevant skills and experience that you feel could benefit us, we would love to know what unique perspectives and experience you can bring to help make us better, together in a company that is committed to Growing for Good and Giving Back to Society.   
Our recruitment, selection and assessment process is based on the skills and competencies of the above role. We are committed to and value diversity, equity and inclusion in our recruitment process and do not discriminate based on gender, race or ethnic background, class, economic status, disability status, sexual orientation, age, political beliefs, marital status or any other protected characteristic. We want to ensure that our interview process is as inclusive as possible. If you require any reasonable accommodation as part of the process, do not hesitate to let your recruiter know who will be happy to help.   


Your application will be reviewed by our Talent Acquisition Specialist. You will be notified within 2 weeks if you are invited for a first screening interview.   

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